Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...
New data and analytics capabilities are enabling institutional leaders to more confidently make complicated decisions about ...
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Predictive analytics in business strategy

The integration of big data into business analytics has transformed how organisations gather and interpret large volumes of data. Big data includes a broad spectrum of structured and unstructured data ...
SYDNEY--(BUSINESS WIRE)--Contexti, a premier Big Data Analytics Managed Services, Consulting & Training company has today launched the Contexti Big Data Self-Assessment Framework. The Framework, which ...
Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations, ...
Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...
This article is part of a VB special issue. Read the full series here: Data centers in 2023: How to do more with less. The world of financial services is hurtling toward digital transformation at an ...
The Defense Information Systems Agency (DISA) published its data strategy for fiscal years 2025-2027 on March 4. DISA’s goal is to optimize its network, enhance cybersecurity and leverage artificial ...
The world of sports is quickly changing, and you can see the change clearly in how teams use data to gain an edge.
Get the latest federal technology news delivered to your inbox. The Department of Defense plans to prioritize “learning and agility” as it works to responsibly adopt artificial intelligence ...
Get the latest federal technology news delivered to your inbox. Transparency and accountability are two guiding principles that form the core of the Department of Agriculture’s new data strategy, the ...
As the Q2 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the data ...