Google releases new AI tools to increase monetization, automate work for publishers

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and ...
TechCrunch

Google Debuts First Integration With AdMob; Adds AdSense Inventory To Mobile Network

When Google bought AdMob last year for $750 million, many were impressed as the search giant was able to outbid Apple in the fight for the mobile ad network. AdMob seemed like the perfect compliment ...

Google’s new AI tools automate ad reviews, reporting, and support for publishers

Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers ...
ZDNet

Google-AdMob acquisition 'a good fit'

Google can strengthen its footprint in the mobile advertising space with its AdMob acquisition, an analyst says, but notes that the search giant should not apply the latter's technology only on its ...
Forbes

Why Google's Acquisition Of AdMob Isn't Just About Advertising

There is a lot of speculation on why Google is buying AdMob, but the obvious reason is that Google wants more direct access to what they are betting heavily on--that mobile is the next great ...
Macworld

Google to buy AdMob mobile ad company

Google plans to buy mobile advertising provider AdMob for $750 million in stock, the search giant said on Monday. AdMob is a leader in mobile advertising and already serves ads for some applications ...