Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

Qualitative factors represent aspects of a restaurant that are difficult to impossible to analyze using mathematical formulas. Although data-driven calculations are essential to accurately assess the ...