When you look at the same things every day, it becomes difficult to see what others may see. This is why people ask a friend's opinion when they're considering a new outfit or haircut. The same issue ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...

Calling the past few years “a little odd” would be a laughable understatement. It’s left many people in a strange limbo where last week feels like both yesterday and six months ago. Maintaining a ...

SWOT analysis helps assess a company's current state and future potential without complex math. It identifies strengths, weaknesses, opportunities, and threats to inform investment choices. Regular ...