Robby Stein, Google’s VP of Product for Search, revealed that the company is working on a deeply personalized AI-driven ...

Artificial intelligence chatbots are shaking up the way we use the internet, altering the search-for-clicks bargain that has shaped the landscape of the web for decades. Companies are scrambling to ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for ...

As people turn to AI for shopping research and recommendations in large numbers, brands will start optimizing for AI tools. Imad is a senior reporter covering Google and internet culture. Hailing from ...

Researchers have recently unearthed a fascinating trend in the realm of AI-powered search engines. These advanced tools, developed by leading tech companies, are found to rely more on “less popular” ...

As artificial intelligence (AI) continues to transform and reshape our traditional workplaces, Aravind Srinivas, CEO of the AI search platform, Perplexity, has a direct message for the younger ...

Many brands are obsessing over their AI capabilities and chasing the shiniest AI tools, thinking that's what will make them stand out. But I think they're missing the point entirely. Meanwhile, brands ...