Every day, publishers and authors alike are asking a major question: How do we sell more books? As a bestselling author and owner of a self-publishing company, I’ve seen the problem from both sides of ...

This scattershot approach yields erratic results and leaves you unsure whether your efforts—or dollars—are actually moving the needle. The solution? Establish a straightforward system to track, ...

The legal marketing landscape is changing rapidly. As firms compete for visibility, credibility, and growth in an increasingly digital and client-centric environment, what truly drives results in 2025 ...

Opinions expressed by Entrepreneur contributors are their own. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own ...

Your film could have the most incredible storyline, highest level of production, and outstanding acting, but it takes an audience—and a really big one at that—to become a blockbuster. That audience ...

VidCon tapped Sarah Tortoreti as VP of marketing to head up the digital-creator and video confab’s promotional strategies worldwide. Tortoreti joins VidCon from Viacom‘s Nickelodeon, where she was ...