A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of what Judge Leonie Brinkema is focused on and how that might ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. If you’re running Performance Max, or planning to launch a ...

A new Bloomberg report suggests Apple may be planning to bring paid ads to Apple Maps by 2026, letting businesses pay for top ...

Google's making it easier to see more of the sites you love. Here's what to know, including how to add the Town Talk to your "preferred sources." ...

Product and Safety Signals: Google uses search trends to identify scams, phishing tactics, and disinformation campaigns. If a token launch or scam is generating unusual search patterns, those signals ...

Selin Song, Google’s president of customer solutions, shares how small businesses are using AI to level up and unlock new revenue streams.