Data proliferation across martech stacks, CRM systems, shadow IT, and siloed repositories has made it nearly impossible for businesses to keep track of their data. Here's the path forward.

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

Operating a business today involves juggling sales pipelines, customer communications, and team projects, while not letting ...

The all-new Lawproactive system introduces a proprietary platform that cuts wasted ad spend and delivers highly qualified, local leads to law firms by mastering Generative Engine Optimization (GEO).

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

Explore the open-source CRM platforms offering flexibility, AI automation, and complete data control for growing businesses.

Just as artists fight for control of their masters,  they also must fight for control of their audience relationships.

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each […] ...

The mismatch causes problems when CRMs are deployed for government initiatives. CRMs are built to support a linear sales ...

Despite Salesforce's underperformance relative to the broader market over the past year, Wall Street analysts maintain a ...

Entrepreneurs know firsthand that running a business in today’s world feels anything but small. The details and deadlines can ...